Anastasia Tumasova

Multidisciplinary Designer

AI-Forward Art Direction
Brand, Campaigns & Digital Products
Image & Video Production

Based in Greater NYC Area

Designer for the New Mainstream:
AI-Forward Art Direction
Brand, Campaigns & Digital Products
Image & Video Production

Person with vitiligo, short white hair, wearing pink tinted sunglasses and a gray shirt, looking to the side.

Model wearing a shiny blue long-sleeve mini dress with buttons, holding a black bag and orange heels.

Black and white photo of a shirtless man arching back with arms extended wearing black Calvin Klein underwear.

Man in sunglasses walking, wearing a green and beige turtleneck sweater, beige pants, and black boots.

Side view of person with prosthetic legs wearing a brown and white fur jacket sitting on a stool.

Selected Works

Gentle Monster

⎯

Campaign

AI Photography

Apple TV Watchlist

⎯

2023

Mobile App Design

Creative Salaries

⎯

Self

Graphic Design

Pink Mischief

⎯

Kate Spade

Art Direction

Taskrabbit Live Activity

⎯

2023

Mobile App Design

Legacy Lectures

⎯

Pratt Institute

Graphic Design

AWd Eyewear

⎯

SS26

eCommerce, Campaign

Stüssy

⎯

SS26

Art Direction

Synthetic Wardrobe

©

Self

Apple TV Kids

⎯

2022

Mobile App Design

The First Sip

⎯

The Coca-Cola Company

Advertising

Synthetic Wardrobe

⎯

Self

AI Fashion Design

eCommerce & Social

⎯

Varied

Web, PDP, Socials

Synthetic Wardrobe

©

Self

Jacquemus

⎯

SS26

Art Direction

Lost Surboards

⎯

SS26

Art Direction

SSENSE

⎯

SS26

Art Direction

Dozie

⎯

Dozie

AI Photography

Synthetic Wardrobe

©

Self

AI Campaign Imagery

▪ Concept development, art direction and production of campaign-ready visual systems for web & social.

AI Motion + Social

▪ Short-form ads or campaign films, animated imagery and social assets, as well as Meta ads support.

AI-Assisted Production

▪ Image workflows for ecommerce or campaign, rapid visual exploration and new ways of producing creative.

UI/UX Design

▪ Mobile features, user flows, interaction design, prototypes and visual UI. See my Apple TV work above.

Graphic & Visual Design

▪ Brand systems, design systems, campaign graphics, editorial design, social creative, digital and print assets.

Spreadsheet showing model casting info with photo grid of a woman with curly red hair and detailed prompts.

Available for free

AI Prompt Library

▪ A growing working library for building, refining and maintaining consistent generative image directions.

Get the prompt library →

Available for free

Production Pipeline

▪ A plug-and-play production pipeline generator built with Claude. Fill in your brief, run it, get a full project tracker.
‍
How to use it: Open the script in any text editor and full instructions are included at the top of the file.

Download Python Script →

Selected Works

Synthetic Wardrobe

©

Self

Synthetic Wardrobe

©

Self

Synthetic Wardrobe

©

Self

Capabilities

AI Campaign Imagery

AI Motion + Social

AI-Assisted Production

UI/UX Design

Graphic & Visual Design

Creative Systems