Design Bytes

Web Design, Marketing

Driving User Engagement & Business Growth Through Strategic Design

Design Bytes is a passion of mine: Rapid design explorations providing theoretical design solutions. Concepts addressing user experience across large-scale platforms. These explorations test new patterns and push boundaries of existing systems through focused research and rapid iteration meant to drive brand growth.

Concept Work

Enhanced Customer Satisfaction

2023–2025

Individual Contributor

Reach out if you're interested in the full case studies. These have been condensed.

Asking Design Questions to Drive Business Growth

01

WhatsApp iOS Theme

Strengthened WhatsApp identity for iPhone mobile app users by delivering a new branded iOS theme.

Impact: 1.7B+ users | iOS (Mobile & Tablet)

This project focused on creating a fresh, branded iOS theme for WhatsApp on iOS that aligns with its green color scheme while modernizing the interface. The iPhone app boasted "Apple Blue" as the primary color. The goal was to enhance brand consistency for all its platforms, drawing inspiration from the existing Android theme. This involved carefully selecting typography and iconography that incorporated the brand colors and ensured a cohesive user experience across both iOS and Android.

Validation: WhatsApp subsequently launched this exact approach (March 2025) with a new iOS theme using brand colors after my initial concept work in January 2025.

02

Apple VIP Mailbox

Streamlined VIP Contacts mailbox experience for Apple Mail users through a refreshed filtering menu.

Impact: 2.49B+ users | iOS (Mobile, Web, iPad)

Apple Mail has become a staple email client for millions of users across Apple devices. But have you ever felt the frustration of diving into different Apple Mail versions and clicking away to locate specific VIP messages? The VIP experience lacks consistency across its implemented platforms. I addressed this feature miss for the iPhone Mail app (displayed below) by proposing a simple solution to view and manage specific VIP contacts conveniently. Other platforms were tackled as well.

Key Feature: The experience uses Apple's contextual menu component (also found in the Apple Stocks app), displaying up to 10 VIP contacts with a 'View All' option for larger lists.

The experience uses Apple's contextual menu component for up to 10 VIP contacts.
The experience uses Apple's contextual menu component for up to 10 VIP contacts.
04

Facebook Marketplace

Reduced listing churn for Facebook Marketplace sellers with new, flexible pause/unpause listings management.

Impact: 1.1B+ users | iOS & Android

This design exercise explores a ‘pause’ button for Facebook Marketplace, allowing users to temporarily hide a listing without having to delete it. This feature addresses a need for flexibility in managing ads, enabling sellers to take breaks when life gets in the way.

Whether it's a getaway, a family emergency, or simply wanting to delay sales until later in the week, users can easily deactivate their listing and reactivate it whenever they're ready to re-engage with potential buyers, and answer the "Is this still available?" questions.

Key Feature: One-tap pause/unpause control enabling sellers to manage availability without losing listing data or having to recreate ads when ready to sell again.

To my surprise, Facebook implemented almost an identitcal feautre in Holiday 2025.

05

Apple Pinned Threads

Enhanced messaging efficiency for iOS users with adaptive pinned conversation interface supporting 12 contacts.

Impact: 1.3B+ users | iOS (Mobile, Tablet)

Pinned conversations are convenient, but they can quickly clutter the interface, especially when all nine slots are in use. I addressed this by designing a space-efficient solution that dynamically adjusts the icons based on the number of pinned threads, drawing inspiration from common gesture-based interactions and user trends, such as in Facebook Messenger. This approach maximized screen real estate.

Key Features: Intelligent resizing scales avatars based on pinned contact count, supporting 12 threads total. Intuitive left/right swiping provides familiar navigation using proven interaction patterns.

Each pinned convo displays the name, text count, and typing indicator next to their photo, providing essential information without cluttering the interface.

Your message center only displays new messages, keeping the your messaging center clean and hiding conversations after reading texts from pinned contacts.

Pssst. I have other design bytes, if you're interested.

Intuitive left/right swiping provides familiar navigation using proven interaction patterns.
Intuitive left/right swiping provides familiar navigation using proven interaction patterns.

Explore other ideas I've brought to life.

©22 — 26